Koranm, already a premium men's ethnic brand in the brick-and-mortar model with very premium stores all over India, aimed to replicate the same success story and premium experience on their eCommerce website.


  • #eCommercewebsite
  • #kora
  • #ethnicwearbrand
  • #traditionaldressformen
  • #mensethnicwearonline

The Background

In 2009, the Designer Duo Nilesh Mitesh launched Koranm, a luxury men's ethnic wear brand. Their vision was to elevate traditional wear with sophistication. Kora offers premium Sherwanis, Bandhgalas, Kurtas, and more globally. They specialize in bespoke tailoring, crafting custom-fit suits, tuxedos, and blazers with top-notch fabrics and craftsmanship.

The Brief

BlueHorse collaborated with Kora to craft an exceptional online shopping website. Our first priority was to implement a Store Locator and Appointment Booking feature. This essential addition allows customers to easily find nearby stores and schedule personalized shopping appointments, enhancing the overall shopping experience and driving foot traffic to physical locations.


  • Responsive design & UX
  • Magento Development
  • Improved user experience
  • System integration

The Approach

BlueHorse's priority was to enhance customer convenience and ensure a personalized shopping experience, driving overall eCommerce success and brand loyalty. Over 50% of web traffic comes from mobile devices. We ensured the website was fully responsive and mobile- optimized, providing a seamless experience across all devices.

Client Speak

We had a fantastic experience working with you and your team. Your long-standing partnership with Kora is highly valued, and we appreciate your dedication to developing our website and promptly addressing any changes or updates requested by our team. We look forward to the opportunity to collaborate with you again soon. Thank you for your hard work and commitment.

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