Microsoft Acquires Video Creation and Editing Software Clipchamp

Microsoft acquired Clipchamp, although no such information has been disclosed about the amount of the deal. Video editing software may be the next major addition to the Microsoft suite of production tools. This week, Microsoft announced the acquisition of Clipchamp. A company that provides video production and editing software. It allows anyone to post video presentations, promos, or videos for social networking. According to Microsoft, Clipchamp is expanding its existing product information on Microsoft 365. It is for families, schools, and businesses.

Microsoft's Corporate Vice President Chris Pratley said that Clipchamp is a technical approach. It allows video editing using a computer's hardware on a web app. Clipchamp uses the system's GPU for fast rendering of video clips. Recording of screen and webcam are also available with Clipchamp.

Clipchamp was launched in 2013. Within a year, the company had said through a press release that it had 17 million registered users now. Around 3,93,000 companies in the world are also using this Clipchamp software.

The startup reported a 140% increase in exports to the 9:16 factor ratio. And works with Facebook's Instagram Stories and TikTok. People also use Clipchamp for screen recording and webcam recording. The epidemic still continued in this second quarter, FB said it had 3.52 billion users of its app family. That means an increase of 12% per year.

The announcement comes three weeks after Adobe said it acquired Frame.io. The software that allows people to comment on videos during editing, for $ 1.275 billion. Microsoft itself has shown interest in the video before. They taking part in negotiations last year to acquire TikTok U.S. services. TikTok has rescinded the decision not to proceed with the agreement. And in 2018 Microsoft acquired Flipgrid for an educational video launch.

Conclusion

Microsoft acquired Clipchamp. It is a web-based video editing platform. Microsoft has given information about this deal through one of its blogs. The users will get the direct benefit of this deal. Microsoft users will now be able to edit videos online through Microsoft 365 as well as Clipchamp. We will soon inform you about another new technology update, stay connected with us.