Mufti Jeans, a renowned brand in men's fashion and branded jeans, wanted a dynamic online storefront, ensuring a eamless entry into the eCommerce realm. Our collaboration aimed to showcase the latest trends in men's apparel, establishing Mufti as a leader in the men's fashion industry.

Hashtags

  • #eCommercewebsite
  • #mufti
  • #men's fashion
  • #menswear
  • #affordablebrandedjeans
  • #latestmen'sfashiontrends

The Background

Established in 1998, Mufti offers a distinctive alternative in men’s fashion, specializing in branded jeans and affordable men's wear. With a focus on unique styles and quality craftsmanship, Mufti provides a refreshing choice for those seeking to break away from conventional fashion norms.

The Brief

Mufti was developed back in 2014 where not many single brand  eCommerce were there.
The Objective was to place order of customers in the store where sizes not available.
Mufti aimed to expand their reach with a new online portal showcasing their trendy men's fashion apparel by launching a stylish and user-friendly online store, reaching a wider audience and solidifying its position as the best men’s fashion wear.

Requirements

  • Managing a massive, seasonal product catalog
  • Achieving flawless UI with smooth animations.
  • Integrating high-quality visuals.
  • Implementing unique shopper-friendly features

The Approach

BlueHorse Software chose Magento as the platform to create a seamless ecommerce experience for Mufti, emphasizing user-friendliness by designing an intuitive interface and implementing a simplified checkout process. Our approach incorporated advanced UI/UX principles to elevate the browsing experience. The ecommerce platform, tailored for the B2C market, ensures seamless navigation and optimal functionality, enhancing overall customer satisfaction and operational efficiency for Mufti.

Brand Development

Since the launch of their Magento site, Mufti has remained proactive in developing their brand. They consistently refine the user journey to enhance the shopping experience for Mufti jeans customers.

Magento eCommerce Development

We specialize in Magento, the premier eCommerce solution known for its ease of use, extensive customization options, and limitless scalability.

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eCommerce Development

We excel in crafting eCommerce solutions, offering unparalleled user-friendliness, extensive customization features, and limitless scalability.

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