Wow Momo was founded in 2008 by two college friends, Sagar Daryani and Binod Homagai, from Kolkata, India. The idea originated from their shared love for momos, a popular Tibetan delicacy. As the brand gained traction, the founders saw an opportunity to expand beyond momos and diversify their offerings. This led to the creation of other brands under the Wow Momo Foods umbrella- Wow China, Wow Chicken,Wow Kulfi.
Wow! Momo Foods wanted to develop an engaging and seamless online ordering platform, Wow! Eats, to cater to dine-in, delivery, and takeaway services across all its brands. The goal was to simplify order management and provide users with a streamlined experience. The platform also included gamification elements to enhance user engagement, making the app more enjoyable. Additionally, a loyalty program to encourage repeat customers and improve brand retention.
BlueHorse Software developed a Swiggy/Zomato-like platform for all Wow brands, offering a seamless online ordering experience for delivery, dine-in, and takeaway services. This platform integrates an advanced tracking system that ensures accurate distance calculations and seamless navigation, utilizing real-time latitude and longitude data for precise customer and store distance mapping. To enhance user experience, the system features smooth and responsive navigation, guaranteeing timely deliveries and efficient route management, similar to the accuracy and efficiency of Swiggy and Zomato.
Wow! Club is a unique, paid membership program designed for Wow! Eats, offering exclusive benefits to its members. The app’s loyalty integration allows members to receive cashback on orders, special discounts, and reduced delivery and packaging charges. It also incorporates gamification elements to boost user engagement. This program strengthens customer engagement and loyalty while fostering deeper relationships with customers.
We created an omnichannel experience for customers across all six Wow Brands and 600+ stores. This simplifies the ordering process and enhances customer convenience. For example, Customers can view their orders in real time when shopping at any WOW store, keeping them informed and engaged. The app provides a seamless connection across various touchpoints, resulting in a more satisfying and engaging customer journey. Team implemented a system that allows loyalty points to be transferred between brands (e.g., from WOW China to WOW Chicken or any other store). This feature enhances customer satisfaction by providing flexibility in how they can use their rewards.
With Wow Eats, customers can enjoy a seamless quick commerce experience designed to meet their immediate needs. The system ensures that customers receive their orders with "Lightning-Fast Delivery," catering to the growing demand for quick service. They can track their orders in real time, providing transparency and peace of mind as they await their deliveries. The app's intuitive design makes browsing and ordering hassle-free, enabling customers to find what they need in just a few taps.
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