BlueHorse crafted an online marketplace for The Form Art, promoting affordable art by showcasing works from over 2000 artists in online auctions. This platform connects art enthusiasts with emerging Indian artists, fostering a vibrant community of collectors and creators.

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  • #tech_solutions_for_artworks
  • #the_formart
  • #online_marketplace
  • #bidding_platform
  • #artworks
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The Background

The Form Art aspires to establish itself as the forefront destination for contemporary art enthusiasts, providing a comprehensive platform that encompasses both an art website and an auction platform. Their vision is to lead the industry, offering unparalleled access to exceptional artworks and engaging auction experiences.

The Brief

The FormArt needed a form of online art marketplace to showcase and sell artworks from a diverse range of artists, expanding their audience reach and fostering a vibrant online art community.

Requirements

  • Multi-vendor platform
  • Bidding platform
  • Integrated payment gateways
  • Minimalist UI design

BlueHorse built a multi vendor platform

We used Magento, a leading e-commerce platform, to build a custom multi-vendor platform. This platform allows the art brand to curate a collection of works from established and emerging artists, creating a premium online marketplace that attracts a wider audience of art enthusiasts searching for a diverse range of artworks.

Created an Engaging Bidding Platform

To The FormArt’s need of bidding platform to host auctions every fortnight, we developed an engaging auction platform featuring real-time bidding and gamification elements, providing an intuitive and interactive buying experience, and enhancing the interaction between buyers and sellers.

Integrated custom payment gateway

BlueHorse implemented a custom payment gateway, including American Express (Amex) functionality, into the platform. This integration ensures the platform meets the high-security standards expected by premium art buyers. Amex's stringent security protocols offer collectors confidence and peace of mind in their transactions.

Unique UI design

Developed a minimalist UI design that highlights the artwork using a neutral color palette to enhance focus and complement the art's brilliance.

Client Speak

BlueHorse is an exceptional IT company. They are a team of committed and passionate professionals. We are currently working with them and would recommend them highly.

Magento eCommerce Development

We specialize in Magento, the premier eCommerce solution known for its ease of use, extensive customization options, and limitless scalability.

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eCommerce Development

We excel in crafting eCommerce solutions, offering unparalleled user-friendliness, extensive customization features, and limitless scalability.

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