Rostaa partnered with BlueHorse Software to upgrade their existing website into a fully functional eCommerce platform, enhancing their online presence with a world-class design layout. This collaboration aimed to boost their digital reach and provide customers with a seamless online shopping experience.

Hashtags

  • #eCommerceWebsite
  • #eCommerce
  • #OnlineBusiness 
  • #Superfoods
  • #WebDevelopment

The Background

Royal Dry Fruits Private Limited is operating in India for over two decades, with a growing presence in the Middle East, Europe, and South Asia. Its flagship brand, "Rostaa," is offering a diverse range of premium superfoods, including dried fruits, nuts, berries, grains, and nut butters. Rostaa is expanding its reach with proprietary mixes and a strong Pan-India distribution network, targeting Tier 2 and 3 cities while maintaining a prominent presence on major eCommerce platforms. Notably, Rostaa is becoming the first homegrown superfoods brand from India to be exported internationally, broadening its global footprint.

The Brief

The goal was to develop an online eCommerce presence featuring a world-class design layout. This design was crucial for ensuring that users experience a seamless, visually appealing, and user-friendly shopping environment. By integrating advanced design elements and optimizing functionality, the aim was to enhance customer engagement, streamline navigation, and ultimately provide an exceptional online shopping experience.

Requirements

  • Best online shopping experience
  • Page Speed 
  • User friendly website

Optimizing Website By Balancing Design and Speed

The website faced slow load times due to excessive animations and heavy elements. Our design team optimized the layouts to balance visual appeal with performance, enhancing page speed and user satisfaction.

Enhancing Website Performance and Custom Menu Development

The key challenges included improving website performance and creating a custom menu that matched the design layout. To address these issues, we focused on optimizing the website to boost performance while developing a custom menu that seamlessly integrated with the design.

Magento eCommerce Development

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eCommerce Development

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