Initially Kisah was an online-only brand specializing in traditional men's wear, initially focusing on marketplaces like Flipkart and Myntra. They aim to establish their independent brand presence by creating an online platform for men's ethnic wear in the ecommerce market.


  • #eCommercewebsite
  • #men'sfashion
  • #menswear
  • #TraditionalMen’sWear
  • #mensethnicwearonline

The Background

Kisah, an ethnic wear brand, excels in men's ethnic wear, offering a fusion of traditional and modern styles. Renowned for quality, it caters to various occasions, be it weddings or casual outings, with a diverse range of traditional dresses for men, including sherwanis and kurtas.

The Brief

Kisah aimed to showcase its brand story prominently through the website's UI/UX. Previous eCommerce efforts with another partner fell short due to customization needs, leading to dissatisfaction and their departure after six months.


  • Seamless eCommerce functionality
  • Enhance user experience

The Approach

BlueHorse opted for Shopify to quickly launch a sleek online store for Kisah, focusing on simplicity and quality. Drawing from Kisah's success on Myntra, we aimed for a seamless and high-quality user experience.

Shopify eCommerce Development

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eCommerce Development

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