Growing your Business with Pinterest in 2021? An Ultimate Guide
Do you know that Pinterest can help you in growing your business? Usually, people ignore platforms like Pinterest. They just focus on some of the common daily using social media platforms like Facebook, Twitter, Instagram, etc. People don’t know that there are many opportunities waiting for them if they try to think and do some research out of the Box.
Why Pinterest?
Pinterest is basically a social image-sharing platform. Pinterest has 300 million active potential users, with having more than 85 million users from the US. Thus, it is an amazing platform for business owners to find their potential clients on Pinterest.
Do you know that Pinterest drives more traffic to e-commerce websites than any other social platform like Facebook?
Over 83% of Pinterest users buy the products from brands they saw on the website. And 72% of Pinners say that Pinterest inspires them to buy products that are not on their Wish lists.
Bottom line: Pinterest attracts the client more than any other social platform. It has millions of Potential buyers and each day they are increasing more and more.
Before diving into deep. Let’s understand some basics terms that are commonly used on Pinterest.
What’s a Pin?
Pins are the post that you post on Pinterest like Twitter. The uniqueness of the pin is that it is always having a picture in it. It is also having an option to include a title, description, and a website link that allows you to link to your website link, product page, or web blogs.
How to Design a Winning Pin? What Steps should be kept in mind while Creating a Pin?
Designing a Winning Pin!
To design a good and attractive Pin, you don’t need to be a designer. You can bring into use so many design tools like Canva, Befunky, Adobe sparks, and many more. There are also so many templates to make your design attractive. Just change your content and post on Pinterest.
Below are some design tips for creating the design.
- Create a large type of design that is easy to read and understand.
- Vertical images with an aspect ratio of 2:3 are ideal for Pinterest.
- Always try to use high-quality images and graphics.
- Use text within the graphics you are creating. It helps the visitors to understand your images and businesses as well.
- Make your images with your brand logo, so that people will understand that the images are from your brand.
Pin the Images Like an Expert! Steps That Need to Be Kept in Mind!
To design creative and attractive graphics is a part of your promotion on Pinterest. Placing the right title and description with your right targeted keywords plays a key role.
Following are some of the best practices that should be kept in mind for better results:
- Pick 2 or 3 keywords you want to rank for which are related to your business. There are lots of tools to choose the right phrase for your keywords.
- Search those keywords and find some related graphics on them.
- Optimize the title and description with the help of that branded Pin
Every pin can save to your Pinterest board. Now, what are Pinterest boards? How to Create Pinterest Optimized Boards?
Pinterest Boards help you to organize your ideas. Pinterest boards are the collection of related pins that you create on your Pinterest profile so that other users can follow them. For example, a fashion designer may create a board especially for Marriage, Party, ethnic or casual dresses. Once you share a post, it not only appears on your boards, but also it will show on your Pinterest followers. If the images are liked by the followers, they can "repin" them.
Most important Pinterest Pins are also indexed by Google. So, it is a great opportunity to reach your targeted audiences and get more and more engagement.
Creating an Optimized Pinterest Board
Creating a popular and Optimised Pinterest board is an art and it helps to grab more and more customers.
Your board should need to have the proper title, description, and proper graphics which should be visually appealing. It should make sense to your visitors.
Some More Best Practices to Grab more Visitors:
Use Proper Hashtags
You cannot neglect the usage of proper Hashtags. Targeted hashtags help you to get more visitors. You can add a maximum of 20 hashtags to each pin. But it will be more meaningful and the best practice is to use 2-3 hashtags only.
Pin Frequently
You need to pin 5-10 times a day even on weekends. It helps people driving to your targeted pages and improves sales. You can create a calendar for that and try to review the Pinterest analytics every week.
Targeting the Right Audience
Targeting the Right Audience may help you to bring more sales. It helps you know that what your audience wants to see. You can check the trends to see that what people are searching hot. You can target your audience on basis of the trends to bring more conversions.
Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest.
Conclusion
We hope that you have come to know about the importance of Pinterest in Growing your Business.
- Design Attractive Pins
- Optimize your profile with the right selection of keywords in the title and descriptions of Pins
- Post Consistently
- Target the right audience.
You can implement the above-discussed ways and best practices to make your Pinterest profile more optimized and attractive. Ultimately, grabbing more and more audience to your pins and getting better conversions, bringing sales, and growing your business.
Hope that you have enjoyed reading our blog and try to implement the discussed techniques and don’t forget to share your feedback in the comment section. Thank you!
