Content Marketing – A Complete Guide in 2021

Content is the mother of marketing. If you have good and unique content you will have good visitors. Visitors will know about the products and services by content marketing. In this context, we will show you how to write content, how to promote, new content creation strategies, content marketing trends in 2021, content formats, and lots of advanced tips, strategies, and techniques. So, if you want to write good content and promote them, it will be a good tutorial for your services and products.

So, Let’s start!

Step 1: Concentrate on the Video Content

Video is the future of content marketing. Cause people can save the audio-visual content than only text content in their mind. Most of the businesses are using up 37% of video content since 2017. Here, we will show you how you need to create the best videos for your products or services. Here we go:

1. Create a great intro for your video wherever you are creating the videos (Facebook, YouTube, or LinkedIn)
2. Need to focus on YouTube as it is more popular than Facebook, LinkedIn, and Instagram.
3. Optimize your videos for suggested videos. So, the videos will appear in the suggested section on YouTube.
4. Create a master and unique sales script and read the script in front of the camera.

Step 2: Run Email Marketing to Get More Visitors

Email marketing is an old-school technique to promote the content. But it is very important for content marketing. In this step, we will show you how to create an email list and promote the content via email marketing.

1. Replace your blog feed with your Homepage which will make you more conversions.
2. Try a simple newsletter template for the email content. People love simple format to read.
3. Upgrade the content topic to build your email list. Create a PDF version of the content and ask for the email to get it into email IDs.
4. Send some exclusive content via email. Make 10% of the unique content which you did not post on your blog and place it into the email content.

Step 3: Scale your Content Marketing

We need to create more content as much as we can so that the engagement will increase. Long content will make your blogs perfect and detailed. In this step, we will show you how to produce more content.

1. Don't create the content from the scratch. You need to create a simple document for the same.
2. Create a team that will provide more content in a different format
3. Content needs to be super organized. Your content should have a flow, screenshots, infographics, videos, images, GIFs, statistics, and more.

Step 4: Publish Research-Based Content

If your content having much more researches and statistics, people will love to read the whole content. If you are writing researched content you will have much more unique visitors to your blogs or articles. In this step, we will show you how to write well-researched content.

1. Choose the right topic for well-researched content. If you choose the right topic, you will have the right visitors to your content and increase organic CTR.
2. Focus on the validity of statistics. If you want to create research-based content, the statistics should be 100% original.
3. Create Infographic with the help of your research and statistics.
4. Promote your statistics on the press release.

Step 5: Focus on Trending Topic

Unique content is the only way for your content to stand out. But most important is "Trending Topic". In this step, we will show you how to create content on a trending topic.

1. Try to focus on Google trending-related topics to get more exposure.
2. You can also find topics from Exploding topic websites.
3. Create epic content on that particular topic.

Step 6: Create some more Epic Content

People are creating more content now than before. So, it is getting tough to stand out your content. Solutions? Epic content. Epic content is so big, in-depth, and more detailed. In this step, we will show you how to write epic content.

1. Use a competitive content design to take advantage of search engines.
2. Need to focus on quality over quantity.
3. Work with any domain experts. If you want to write content on a topic, please try to consult with any experts on it.

Step 7: Content Repurposing

Repurposing content is a trending way to promote your content marketing. In this step, we will show you how to use content repurposing as a part of content marketing.

1. Match the content to each format like video, text, PDF, infographic
2. Reuse the specific steps and tips.

Advanced Tips to Promote the Content:

Now we are going to show you how to promote the content in 2021. Here are the following:

1. Use social share links to your content so that people will share the content in different social media from the content itself.
2. You can promote the content via Twitter thread.
3. Send the personalized email to each email IDs.
4. Share the topic on the LinkedIn post.

Conclusion

Hope you will find all the possible strategies to create content and promote them via different channels. If you have any more topics or strategies in your mind you can share them same in the below comment section.

See you on my next Blog.