A Complete Guide on Keyword Research for SEO of a New Website
In Bluehorse software, team members always believe Learn-Play-Grow. Here in weekly training, we get to learn something new. When I saw about SEO in training, I got interested in it. I started my research about On-Page SEO and learned something new. Here I want to share my few learned experiences with you.
Firstly, I am going to explain the keyword research process. As once it gets done half of your meta title, meta description, and Og tags work is done even if you can do the content changes too.
After the website development of your business, the most important step is Keyword research.
Keyword research is the process of researching the keywords suitable for your business. And understanding how you are ranking or could rank good based on these keywords on Search Results.
1. Knowing the right keyword can let you know your brand or company much better. And also let you know who your target audience is. It can be which service your brand or company provides and which place you are targeting or which audience you are expecting.
2. Keywords can decide where you will stand in google search results and what are your competitors or how much audience you are getting through search engines.
3. Keyword research can let you know what your target audience is searching for there. So, don’t just assume about the targeted audience and see the real results.
4. Google Search engine can only rank you better when it knows your business exactly. Only it can let you rank better so keyword research is necessary there.
5. Identified keywords need to be used throughout the contents of the pages so they can drive more traffic to the website.
Types of Keywords
Long Tail keywords: Long tail keywords are those which searched keywords consisting of five or more words.
Let me give an example so you guys come to know well.
Ex:- “Good street food in Kolkata”
Now check its competition is low as it's too specific but search rates are also low.
Short tail Keywords: Short tail keywords are very short it only describes their business in two words maximum.
Ex:-The short tail keyword can be “Chocolate cake”
It's describing its business very clearly in two words but it's too generic so its competition and search rates both are high.
How to do this research?
1. Choose some brands which are competitors of yours and search for them on google.
2. Now you will get the knowledge of which keywords they are using and you can build your base keywords through it.
3. Next, add some specific words to your keywords like location, price,sub-types of business etc. it should be under five words.
4. Now go to https://ads.google.com/ website. Where you will come to know about the competitor keywords (both short and long) and where you stand on your chosen words.
5. Now you will have a long list where you can compare the user's search rate and the competition against each of them.
6. Now, select your meta tag (Under 60 words) and meta description (Under 160 words). Try to use highly searched words and choose some high competition and some low competition. It should depend upon the targeted audience you need to reach.
7. Now perform these same steps to distinguish your different page's meta title, description and OG title and description. Also, you can add these words to the contents of respective pages to borrow more traffic.
8. Now you can use some negative keywords as well. If you are selling “Women’s shoes”, you can mark “men’s” as a negative keyword. So that when anyone searches “Men’s shoes” your website will not show there on the search list.
Keyword research is so important for SEO.
The most significant reason why this research is important is that it helps you to find what people are searching for. Because of this, keyword research should be the first step you take when starting a new SEO campaign. I will explain the other important steps in On-Page SEO in my next coming blogs.